All of humanity’s problems stem from man’s inability to sit quietly in a room alone.
Blaise Pascal
In 2005, the National Science Foundation published an article showing that the average person has between 12,000 and 60,000 thoughts per day. Of those, 80% are negative and 95% are exactly the same repetitive thoughts as the day before.
Expectation Effect: Quality = Performance – Expectations
Josh, Kaufman – The Personal MBA.
Check-up the Status Quo!
Être acteur c’est recycler ses émotions.
Vincent Cassel
Nous n’avouons de petits défauts que pour persuader que nous n’en avons pas de grands.
François de La Rochefoucauld
We spend an average of 2.5 hours per day outside buildings. One hour of this time is also spent on public transport.
Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.
Marcus Aurelius
People don’t buy quarter-inch drills; they buy quarter-inch holes.
Theodore Levitt
The actual function of the purchase is important, but the End Result is what the prospect is most interested in hearing about.
Josh Kaufman – The Personal MBA
Using what you make every day is the best way to improve the quality of what you’re offering. Nothing will help you find ways to make your offer better than being its most avid and demanding customer.
Josh, Kaufman. – The Personal MBA.
Les 4 leviers marketing web
- Trafic
- Conversions
- Nombre de ventes
- Revenus par client
Minimum Economically Viable Offer (MEVO)
A Minimum Economically Viable Offer (MEVO) is an offer that promises and/or provides the smallest number of benefits necessary to produce an actual sale. Kind of buyable prototype.
The Personal MBA
Critically Important Assumptions (CIAs)
Critically Important Assumptions are facts or characteristics that must be true in the real world for your business or offering to be successful. Every new business or offering has a set of CIAs, and if any CIA turns out to be false, the business idea will be vastly less promising than it appears.
The Personal MBA
Successful investing isn’t alchemy: It’s a simple matter of consistently using time-tested strategies and letting compounding work its magic.
Jim O’Shaughnessy
Listening to uninformed people is worse than having no answers at all.
Ray Dalio – Principles
If you stick with a behavior for approximately eighteen months, you will build a strong tendency to stick to it nearly forever.
Ray Dalio – Principles
If you limit your goals to what you know you can achieve, you are setting the bar way too low.
Ray Dalio – Principles
Practice? We’re talking about practice?!
Allen Iverson
Act, reflect. Act, reflect. NEVER act and reflect at the same time.
Steven Pressfield – Do the work
The problem with friends and family is that they know us as we are. They are invested in maintaining us as we are. The last thing we want is to remain as we are.
Steven Pressfield – Do the work