Notes VTH

What is the primary business and structure of your business/organization?
Summarize the project
Is this a redesign of something that exists or designing something new?
What are your major goals for this project?
Where do you see us adding the most value/complementing your existing team?
Who will be working on this project from your end? Will any additional outside partners or agencies be involved and how?
What is motivating you or enabling you to do this project now?
When does our work need to be finished? What is your target total completion date? What is driving that?
What is most important about this project?
How important is each of these?
Change in company strategy Rebranding/New image/Look and feel Engineering/Backend development Improving key metrics/Quantifying success or results/Conversion Content strategy/writing Understanding your audience or organization Getting it done as fast as possible Getting it done as inexpensively as possible Differentiating from competition Reach new audience Better demonstrate value or correct misconceptions Working relationship/communication with your design partner Who is/are your audience/your target users/your customers? What does success look like? How will you know this project has succeeded?
What are you worried about? What do you imagine going wrong?
Is there anything about your organization that might make this project easier or harder in any specific ways?
What is your budget range?
What does the selection process look like on your end? How many people are you talking to and when do you expect to be making a decision?
Mike Monteiro – design is a job

Digitize Deceptive Disruptive Dematerialization Demonetization Democratization Technology is digitizing almost everything now. When a new technology is born, even if it is growing at an exponential rate, it is deceptive at first because people don’t know about it. Furthermore, exponential growth, at the early stages can be so small it seems invisible. However, because exponential growth is like time-folding, a repeated doubling, eventually it will move from deceptive, or unseen, to disruptive. Ultimately, it will grow so large and continue doubling that growth will be uncontrollable and explosive. Regarding dematerialization, Diamandis explains that as a society, we used to own several things physically that we now own in the form of smart-phone apps. For instance, we used to own a CD player, a watch, a camera, a video camera, a computer, a calendar, a GPS, a VCR, a TV, libraries of books and music, etc. Now all these things have become digitized and dematerialized. These and many more things are now included free with every smart-phone, including connection to the worldwide web. Not only can physical items become dematerialized, but entire industries. For instance, the movie rental industry was dematerialized by Redbox which was dematerialized by[…] »
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