Étiquette : Buy
People don’t buy quarter-inch drills; they buy quarter-inch holes.
Theodore Levitt
The actual function of the purchase is important, but the End Result is what the prospect is most interested in hearing about.
Josh Kaufman – The Personal MBA
Minimum Economically Viable Offer (MEVO)
A Minimum Economically Viable Offer (MEVO) is an offer that promises and/or provides the smallest number of benefits necessary to produce an actual sale. Kind of buyable prototype.
The Personal MBA